Program Results
Based on recent programs we have conducted for our clients, we find that results for CHR programs generally produce:
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Average Rx volume gains of approximately 4%
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Average OTC volume gains of approximately 6%
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Average ROI that often exceeds 3:1, or a return of $3 to the brand for every dollar invested
While we cannot guarantee success or a specific ROI for any given brand or program, CHR believes the strict performance criteria to which we hold ourselves and our programs are among the highest in the industry. Perhaps this is the reason that year after year, over 75% of last year's programs are renewed by our clients. Needless to say, our results are one of our best sales tools, and we invite you to compare our standards for success with others in the industry. We think the conservative results we report will often exceed the true results of many other programs in the industry.