Both PatientLink™ and CheckoutRx® are designed for communication with patients and consumers as they receive their prescription or shop within the retail pharmacy. PharmAware® is designed to compliment these vehicles by communicating directly with the pharmacy staff in a very unique way.
Here's how it works:
Using the same communications and printing system that the pharmacy chain utilizes to deliver many of its own messages to its pharmacy employees, PharmAware® delivers messages about pharmaceutical products directly to the store's pharmacists, pharmacy technicians and related staff.
To provide optimal reach across the various shifts pharmacy employees may be working, these messages are delivered six separate times over a two-week period at varying times of day and over a combination of weekday and weekend periods.
PharmAware® messages can include announcements of new drugs, new indications, emergency/alert information and continuing education opportunities.