Matching Patients With Messages
Catalina Health Resource (CHR) has a unique relationship with leading retail pharmacy chains across the U.S. that allows us to "see" some of the information on every prescription that passes through these pharmacy chains as the prescription is being filled. Since our software resides alongside the pharmacy's own software on each store's computer system, our technology "sees" the patient's history of prescription use or their current product purchases, without ever "seeing" information that would allow CHR to identify the person. For more on patient privacy, click here. With CHR's sophisticated technology, this matching process occurs in a matter of seconds, and helps the pharmacy staff meet the needs of the patient while improving the efficiency of the prescription filling process.
Our advanced data management allows CHR to create targeted, highly relevant messages based on the most likely needs of a patient. Because PatientLink™ messages are more relevant than many other ways of reaching the patient, this ensures high rates of both readership and patient trust.
Information that can be used to match a patient with a message can include the:
Generic name of the drug the patient is receiving
Brand of drug the patient is taking
Dose and package the patient will receive
Number of refills the patient has remaining
Number of times this prescription has been filled by the patient
Other medications the patient is receiving
Medications the patient has received in the past
Age & gender of the patient
For messages that are sponsored by a healthcare products company, CHR is also able to deliver the sponsor's message in a way that eliminates much of the waste found in traditional, mass media vehicles while helping patients and consumers find the information they need to lead happier, healthier lives. Click on the navigation links on the left to learn more about how CHR works and the benefits of partnering with us. To learn more about our suite of products and services, click here.