What Types of Messages Are Sponsored?
Even if a sponsor is not available for a particular product or program, CHR still develops and delivers a message with every prescription. This is different than other companies who operate in the pharmacy environment, and it helps CHR develop a level of familiarity and trust with patients that few other communications programs can match. General messages might include information about managing a health condition or healthier living tips.
For programs that are sponsored, CHR focuses its efforts on helping healthcare companies achieve success with the "4 A's" essential to healthcare marketing:
Adherence, or compliance and persistency
Awareness, of disease states and therapies
Acquisition, of appropriate patients
Affinity, or a long term patient-brand relationship
Our experience has shown that these four broad categories include almost any goal a healthcare products or pharmaceutical company might wish to achieve. Each program is developed along with the sponsoring company's brand team and, if desired, advertising or medical education agency.
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